Thailand is the happiest country to be gay in East Asia and the 16th in the world, according to a recent "Gay Happiness Index" from online community and dating service PlanetRomeo.
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"However, compared to other apps, Blued is doing a better job in meeting users' needs and provides them more interesting features such as blink video, free stickers, group chat, gay map and gay news." "Blued is not the only gay social app in Thailand, so far," Le said. However, Le expects it will be far more widely used by Thai people when the Thai version is released later this year.
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Thais can also use Blued, as anyone can download it from the App Store, Google Play and Windows Stores. Blued grew rapidly after its launch, gaining three rounds of investment and more than 15 million users worldwide, taking it to a current valuation of US$300 million. In a word, Blued provides a platform for gay men to know and meet each other." "You can also send text and voice messages, photos and accurate locations and it's all for free. So how does Blued work? "Based on the geo-location system, Blued, as a gay social app, enables people to find their gay friends nearby by taking a look at their profile information, albums, feeds and contacts," Le said. "I named it Blued because it's the colour of ocean as well as it contains lots of my memories in the past." "My hometown is a beautiful coastal city named Qin Huangdao in Hebei Province, northern China, famous as a summer holiday resort," Le said. The decision wasn't made on a whim - as is evident in the application's name.
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In 2012, they launched Blued, a dating application for the growing gay community.
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It's also available in English and so attracts users from all over the world to its large array of content, including news, fashion and a direct portal to a gay dating website.įollowing the website success, Le and his team decided to develop their enterprise further. Now is the biggest gay content-focused website in China. When his first venture was launched in 2000, it was called "the light blue memories" and was run by Le alone.
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Le is the founder of, China's portal website for gays, and Blued, a mobile application that will be available in the Thai language and with more Thai content later this year. So for him, creating a gay website and then gay dating mobile application was indeed a major change in his career direction. Geng Le was working as a police officer for 16 years before deciding to do something else for a living.